Visual Hierarchy

What do we see or read first? We tend to always look that the most obvious in front of our a face our eyes are focused on things that stand out, Big and Bright just like signs or symbols, shop fronts etc. later they pick up the least obvious in front of our faces that are smaller and less noticeable. These say to be low on the hierarchy.  Graphic designers create visual hierarchy using size, colour, contrast, texture, shape, position, and orientation.

IPod 4G this poster is simple, some text one image the text got me first bold and catchy you want to know more by then looking at the image. Just like the burger king advert the black bold outline is the first you see then the burger ad everything else with it.